We live in a rapidly changing world, and this affects each of us both personally and professionally.  As you are aware, this is a time of great technological change, global competition, exploding amounts of data, rapid diffusion of information, shortening product life cycles, the growing importance of social media marketing and long-tail phenomena, and shifting political and legal climates around the world.  Today’s managers must rethink their traditional methods of operation, breakdown functional barriers, understand markets beyond their own, anticipate competitors’ moves, sort and focus on key data and convert them into information for sound decision-making, and frequently collaborate with competitors.
In this course, we will focus on strategic and tactical issues in marketing planning and implementation.  The emphasis in this course is on marketing decision making.